Zoona

Tag: Partners

Working with CGAP to Segment our Consumers

Zoona was born in 2009 with a simple vision – to help people send and receive money when they need to most so that communities can thrive. This was to be achieved by empowering and supporting emerging entrepreneurs across Africa, by tapping into their potential and providing them with a fintech platform to process money transfers.

Today, Zoona operates in two African markets (Zambia and Malawi) – and is about to enter another two. Every 60 days, one million unique consumers make use of our services.

We have partnered with CGAP to help us better understand and segment our customers. CGAP is an independent policy and research center dedicated to advancing financial access for people in developing countries and emerging economies. CGAP works to advance customer centricity, a way of designing products and services that begins with understanding the customer.

Megan, our Head of Customer Centricity, describes some of the work Zoona has been doing with CGAP.

The Importance of Picking the Right Investors

As a startup, having the right partners and investors is critical, and it can help you weather the inevitable crises that will come your way. During the latter part of 2015, Zoona faced one such crisis – when African and emerging market currencies plummeted.

Zoona benefitted from having the right partners – the Omidyar Network and Accion – on board. Our CEO, Mike Quinn (@ZoonaMike) – shares some insights on why it’s critical to pick the right investors.

This Crisis Shows Why It’s Critical to Pick the Right Investors

In August 2015, I returned from two weeks of family vacation where I went completely offline for the first time in my working career and didn’t check a single email. I was feeling relaxed with a nice cash runway, a new Chief Operations Officer hired, and an aligned board that had approved our expansion plan to enter two new markets.

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